Crack the Swedish Code 2025
Grow Your Software Business in Sweden
Join my free 60 minutes webinar to learn how to successfully expand your software business in Sweden.
Register for 8:00 AM CET 17 Dec 2024
Sweden's Tech Market Today

1

Booming Startup Scene
Stockholm produces the highest number of unicorns per capita after Silicon Valley.

2

Digital Innovation Hub
Sweden ranks 2nd in the EU Digital Economy and Society Index.

3

Sustainable Tech Focus
Sweden leads in green tech solutions, with a strong emphasis on cleantech.
Swedish Customer Behavior Decoded
Tech-Savvy Consumers
Swedes are early adopters of new technologies. They expect cutting-edge solutions and seamless digital experiences.
Value-Driven Decisions
Swedish customers prioritize quality and long-term value over short-term cost savings. They appreciate sustainable and ethical business practices.
Consensus-Based Approach
Decision-making often involves multiple stakeholders. Building relationships and trust is crucial for closing deals.
Winning Go-To-Market Strategies
1
Localise Your Offering
Adapt your product and marketing to Swedish preferences. Consider local regulations and cultural nuances.
2
Leverage Partnerships
Collaborate with local tech clusters and industry associations. Build a network of Swedish partners.
3
Showcase Innovation
Highlight your unique value proposition. Demonstrate how your solution addresses specific Swedish market needs.
Crack the Swedish Code 2025
Grow Your Software Business in Sweden
Join my free 60 minutes webinar to learn how to successfully expand your software business in Sweden.
Overcoming Challenges in the Swedish Market
Language Barrier
While English proficiency is high, consider translating key materials to Swedish for better engagement.
Building Trust
Swedes value long-term relationships. Be patient and focus on building credibility over time.
Navigating Regulations
Understand and comply with Swedish and EU data protection laws like GDPR.
Competitive Landscape
Research local competitors thoroughly. Differentiate your offering to stand out in the market.
Actionable Insights for Immediate Results

1

Conduct Market Research
Analyse Swedish competitors and target audience. Identify gaps in the market you can fill.

2

Establish Local Presence
Consider setting up a Swedish subsidiary or partnering with a local reseller.

3

Attend Tech Events
Participate in Swedish tech conferences and networking events to build connections.

4

Optimize Digital Presence
Ensure your website is SEO-optimized for Swedish search terms and user preferences.
Meet Your Expert Speaker: Mikael Wällstedt
25+ Years Experience
Led global sales and marketing teams in the tech industry across multiple countries.
Tech Sales Coach
Helped over 100 tech executives improve strategies and drive international growth.
Swedish Market Expert
Deep understanding of Swedish business culture and market dynamics.
Promotion partner: Swedish-Polish Chamber of Commerce
A key goal for the webinar is to speed up market entry. Inonom is an active member of the Swedish-Polish Chamber of Commerce. Here we are working with others. Our goal is to grow business relations between Sweden and Poland. The chamber offers market knowledge and access to a wide business network. I endorse this option for those seeking to expand in Sweden or Poland.
Crack the Swedish Code 2025
Grow Your Software Business in Sweden
Join my free 60 minutes webinar to learn how to successfully expand your software business in Sweden.